In Marketing Trends

It’s getting harder and harder to capture someone’s attention about your product or solution. So, as a marketer, what progressive tools and technologies can you use to capture your target audience’s attention?

  1. Be a good storyteller

You must describe and explain the ‘Why’, ‘How’, & ‘What’

Elements of an effective story: Characters, conflict, resolution

From which point of view are you telling your story? first-person, second-person, or third-person?

2. Build your content framework

  • Trello is a great tool to manage your content production

3. Create compelling content

  • Use BuzzSumo to find good content topics
  • Use Quora to find popular topics & posts

4. Video, Video, Video – Maximize your YouTube channel

  • Tell your story through challenges, educational content, thought-leadership, case studies, product demonstrations, and testimonials

5. Blogging

Use Moz Keyword Search to maximize keywords in your story (make sure the flow is natural and not forced)

Link to educational content on your website

Guest blog with thought-leaders in your industry (find them on LinkedIn or Google)

6. Promote your content

  • Use progressive trends w/in live webinars, virtual conferences, seo, podcasts, blogging, and social media

If you can use these tools, technology, and methodologies effectively, you will be well ahead of the curve in 2021. Remember, it’s all about telling a compelling story to your audience.

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